Stick Nation, a quirky online community dedicated to reviewing and appreciating sticks, was born last summer during a hiking trip to Arches National Park in Utah. What started as a joke among friends has now turned into a full-fledged phenomenon with 40,000 followers on Instagram.
Boone Hogg and Logan Jugler, both 30 years old, were the masterminds behind Official Stick Reviews on Instagram. They began by filming Mr. Jugler as he shared his thoughts on a particularly interesting stick he found during their hike. The stick, shaped like a handgun, sparked a surprising amount of commentary and led to the creation of Stick Nation.
The account has since become a hub for stick enthusiasts to share photos, videos, and opinions on various sticks. Followers even submit their own sticks for possible review, with the duo selecting a Stick of the Month based on user submissions.
What sets Stick Nation apart is its unique approach to evaluating sticks. The creators and followers have developed metrics such as size, shape, color, and texture to judge the aesthetic qualities of each stick. They even have pseudoscientific tests like the McMurray Bend and the Tennison Curve Scale to further analyze the sticks.
Despite the lighthearted nature of the community, Stick Nation has sparked genuine connections among its members. People have shared stories of inheriting cherished sticks and finding joy in appreciating something as simple as a stick.
As Stick Nation continues to grow, Mr. Hogg and Mr. Jugler are embracing the unexpected journey they’ve embarked on. They have created merchandise and are open to wherever the stick-loving community wants to take them next.
So, whether you’re a seasoned stick aficionado or just curious about the world of stick reviews, Stick Nation welcomes all to join in on the fun and appreciation of these humble pieces of nature.
