The western-themed store Kemo Sabe in Aspen, Colo., has been making headlines recently thanks to influencer Alix Earle. During a shopping trip for personalized hats at Kemo Sabe, Ms. Earle and her friends were confronted by a local who questioned their new looks, sparking a viral TikTok video that has garnered nearly 4 million views.
Founded in 1990 by Tom and Nancy Yoder, Kemo Sabe has since expanded to multiple locations and gained popularity among celebrities and influencers. Despite the store’s success, owner Wendy Kunkle emphasizes the importance of authenticity and organic endorsements, refusing to pay for product placement.
The store’s name, controversially inspired by a term from “The Lone Ranger,” has not deterred its high-profile clientele, including Beyoncé, Rihanna, and the Kardashian-Jenner family. Kemo Sabe’s popularity was further boosted when it was featured on “The Real Housewives of Beverly Hills” during the infamous “tequila-gate” episode.
The rise of cowboy style has made Kemo Sabe’s hats a fashion staple, with influencers and visitors flocking to the store to experience the western spirit. Despite criticism of inauthenticity, Ms. Kunkle embraces all customers seeking a taste of the west, emphasizing the importance of allowing everyone to enjoy the experience without judgment.
