A Barbie-branded phone has hit the market in the UK and Europe, aiming to provide a digital detox for young people overwhelmed by their smartphones. The pink, basic device offers limited internet access, only one game, and no front camera.
Manufacturer HMD, known for Nokia phones, says it’s responding to a growing desire for a smaller “digital impact” in people’s lives. However, critics argue that teaching healthy smartphone use may be more effective than limiting functionality.
Some schools, including Eton College, are providing students with “brick” phones to balance technology benefits and challenges. Mobile network EE has advised parents not to give smartphones to children under 11.
Despite skepticism about the Barbie phone’s motives, users have found the digital detox effective due to its limited features. The device has attracted attention, especially from girls and young women, but its £99 price tag may deter some buyers.
Experts suggest that while “dumbphones” have a niche market, smartphones are deeply ingrained in society. Instead of withdrawing devices, teaching digital literacy and healthy usage habits may be more beneficial.
HMD is working on a new project in collaboration with parents to create a device that bridges the gap between dumbphones and smartphones. The goal is to offer a more considered approach to digital use.
