BC.Game, a popular crypto betting platform, has proudly announced a groundbreaking partnership with Leicester City Football Club (LCFC) as its principal partner. This exciting collaboration promises to bring innovation both on and off the field, uniting two forces driven by shared values of excellence, innovation, and ambition.
The multi-year principal partnership between BC.Game and LCFC will see the crypto betting platform become the principal partner for the Men’s First Team starting from the 2024/25 season. BC.Game’s logo will prominently feature on the team’s and adult replica shirts, marking one of the most valuable deals in the club’s history. This partnership signifies BC.Game’s commitment to supporting Leicester City’s rise within the competitive Premier League.
Susan Whelan, Leicester City Chief Executive, expressed the importance of attracting high-value partners to support the club’s return to the Premier League and continued investment in a competitive squad. Rayne Davis, Director of Marketing and Affiliates for BC.Game, highlighted the excitement of joining forces with Leicester City and introducing a new brand of online gaming to new audiences.
For BC.Game, this partnership represents an entry into elite football sponsorship and aligns with their commitment to innovation and community engagement. The collaboration not only enhances BC.Game’s visibility but also establishes it as a leading player in the sports betting scene. This partnership mirrors successful alliances in sports, showcasing how crypto betting platforms are reshaping sports sponsorship and introducing digital currencies to new audiences.
BC.Game and LCFC are set to explore further collaborations beyond traditional sponsorships, promising an era of innovation and shared success. This milestone achievement for BC.Game and visionary partnership for LCFC marks an exciting chapter in their premier league journey. Congratulations to both parties on this exciting new venture!
