Title: The Resurgence of Hair Oiling: From Childhood Tradition to Trendy Ritual
In a recent interview, comedian and actress Lilly Singh reminisced about the days when hair oiling was a cherished family affair. The Singh clan would gather in the living room for scalp massages, creating a sense of togetherness and tradition. However, as Ms. Singh entered high school, the shiny, oiled look fell out of favor, leading her to abandon the practice.
But now, in a surprising turn of events, oiled hair has made a comeback as a trendy style statement. On platforms like TikTok, the hashtag #hairoiling has gained popularity, with young women flaunting greasy ponytails and slicked-back buns. Influencers and celebrities like Hailey Bieber and Kim Kardashian have also embraced the trend, sparking a renewed interest in hair oils.
This shift towards hair care reflects a broader trend known as the “skinification” of hair, with consumers focusing on nourishing their scalp and hair through multistep routines. Sales of scalp care products and hair oils have seen significant growth, indicating a shift towards prioritizing hair health over styling.
The resurgence of hair oiling also has deep cultural roots, with practices like champi originating from ancient ayurvedic texts. Different cultures have their own versions of hair oils, each with unique ingredients and traditions. However, the newfound popularity of hair oiling has sparked mixed emotions among some communities, with concerns about cultural appropriation and exoticization.
Despite these complexities, many individuals are rediscovering the benefits of hair oiling as a self-care ritual. From passing on traditions to younger generations to incorporating it into weekly routines, the practice of hair oiling is experiencing a revival. As Lilly Singh reflects on this newfound trend, she acknowledges the irony of being praised for her oiled hair now, after facing ridicule in high school.
The resurgence of hair oiling is not just a fashion statement but a cultural revival, bridging the gap between tradition and modern trends.
